Services

Great marketing moves in every direction

& our audience is at the center.

General Services

Strategy & Planning

Full-funnel marketing strategy (local, national, and global campaigns)

AI & Generative Engine Optimization (GEO)

Shopper & consumer insights

Audience segmentation & persona development

Market, shelf, and category deep dives

Competitive landscape assessments

Media Management

Digital media planning & buying (search, social, display, programmatic, CTV, OOH)

Retail media execution (Walmart Connect, Amazon, Instacart, etc.)

Paid/organic search integration

Sponsorships & partnership negotiations

Cross-channel campaign management

Creative & Content Support

Campaign storytelling & message alignment

Content strategy (digital, social, influencer, editorial integrations)

Development of sales tools, retail promotions & shopper marketing programs

Event marketing & brand activations

Analytics & Optimization

Reporting dashboards & campaign performance analysis

Media mix modeling, KPI & ROI measurement

Test-and-learn innovation & scale

Continuous optimization across all channels

Consulting & Flexible Support

Agency overflow/backfill support

Fractional marketing/media leadership

Small business growth consulting (GEO, SEO, SEM, social, Paid Media, UX, websites)

Training & team enablement (digital education, tools, and process building)

Actively Adjusting for…

AI engineering in Media Buying & Optimization

Generative AI for Creative & Content

Retail Media Networks (RMNs)

Shoppable Media / Social Commerce

Evolving media channels

AI-augmented Project Management Tools