Great marketing moves in every direction
& our audience is at the center.
General Services

Strategy & Planning
Full-funnel marketing strategy (local, national, and global campaigns)
AI & Generative Engine Optimization (GEO)
Shopper & consumer insights
Audience segmentation & persona development
Market, shelf, and category deep dives
Competitive landscape assessments
Media Management
Digital media planning & buying (search, social, display, programmatic, CTV, OOH)
Retail media execution (Walmart Connect, Amazon, Instacart, etc.)
Paid/organic search integration
Sponsorships & partnership negotiations
Cross-channel campaign management
Creative & Content Support
Campaign storytelling & message alignment
Content strategy (digital, social, influencer, editorial integrations)
Development of sales tools, retail promotions & shopper marketing programs
Event marketing & brand activations
Analytics & Optimization
Reporting dashboards & campaign performance analysis
Media mix modeling, KPI & ROI measurement
Test-and-learn innovation & scale
Continuous optimization across all channels
Consulting & Flexible Support
Agency overflow/backfill support
Fractional marketing/media leadership
Small business growth consulting (GEO, SEO, SEM, social, Paid Media, UX, websites)
Training & team enablement (digital education, tools, and process building)
Actively Adjusting for…
AI engineering in Media Buying & Optimization
Generative AI for Creative & Content
Retail Media Networks (RMNs)
Shoppable Media / Social Commerce
Evolving media channels
AI-augmented Project Management Tools





